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1 Ergebnisse
1
Who's Got the Coupon? Estimating Consumer Preferences and C..:
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan S.
Journal of Marketing Research. 45 (2008) 6 - p. 715-730 , 2008
Link:
https://www.jstor.org/stable/20618859
RT Journal T1
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
UL https://suche.suub.uni-bremen.de/peid=jstor-20618859&Exemplar=1&LAN=DE A1 Musalem, Andrés A1 Bradlow, Eric T. A1 Raju, Jagmohan S. PB American Marketing Association YR 2008 SN 0022-2437 K1 Bayesian methods K1 aggregate data K1 structural demand models K1 coupon promotions K1 random coefficients K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer preferences K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Price determination K1 Aggregate demand K1 Demand shocks K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Inferential statistics K1 Statistical estimation K1 Estimation methods K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market share K1 Economic disciplines K1 Applied economics K1 Economic modeling K1 Economic models JF Journal of Marketing Research VO 45 IS 6 SP 715 OP 730 LK http://dx.doi.org/https://www.jstor.org/stable/20618859 DO https://www.jstor.org/stable/20618859 SF ELIB - SuUB Bremen
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