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Commentaries and Rejoinder to "Marketing and Firm Value: Me..:
Kimbrough, Michael D.
;
McAlister, Leigh
;
Mizik, Natalie
...
Journal of Marketing Research. 46 (2009) 3 - p. 313-329 , 2009
Link:
https://www.jstor.org/stable/20618894
RT Journal T1
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
UL https://suche.suub.uni-bremen.de/peid=jstor-20618894&Exemplar=1&LAN=DE A1 Kimbrough, Michael D. A1 McAlister, Leigh A1 Mizik, Natalie A1 Jacobson, Robert A1 Garmaise, Mark J. A1 Srinivasan, Shuba A1 Hanssens, Dominique M. PB American Marketing Association YR 2009 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investors K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Financial instruments K1 Financial securities K1 Capital stocks K1 Stock prices K1 Business structures K1 Applied sciences K1 Research methods K1 Modeling K1 Branding K1 Brands K1 Financial markets K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Statistical results K1 Errors in statistics K1 Standard error JF Journal of Marketing Research VO 46 IS 3 SP 313 OP 329 LK http://dx.doi.org/https://www.jstor.org/stable/20618894 DO https://www.jstor.org/stable/20618894 SF ELIB - SuUB Bremen
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