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1 Ergebnisse
1
Specifying Price Judgments with Range—Frequency Theory in M..:
Niedrich, Ronald W.
;
Weathers, Danny
;
Hill, R. Carter
.
Journal of Marketing Research. 46 (2009) 5 - p. 693-702 , 2009
Link:
https://www.jstor.org/stable/20618929
RT Journal T1
Specifying Price Judgments with Range—Frequency Theory in Models of Brand Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-20618929&Exemplar=1&LAN=DE A1 Niedrich, Ronald W. A1 Weathers, Danny A1 Hill, R. Carter A1 Bell, David R. PB American Marketing Association YR 2009 SN 0022-2437 K1 consumer price judgments K1 brand choice K1 range—frequency theory K1 reference prices K1 mixed multinomial logit models K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Biological sciences K1 Biology K1 Zoology K1 Animals K1 Fish K1 Tuna K1 Applied sciences K1 Food science K1 Foodstuffs K1 Edible oils and fats K1 Vegetable oils K1 Margarine K1 Physical sciences K1 Physics K1 Acoustics K1 Acoustical properties K1 Audio frequencies K1 Frequency ranges K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Food additives K1 Flavorings K1 Condiments K1 Sauces K1 Ketchup K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Consumer prices JF Journal of Marketing Research VO 46 IS 5 SP 693 OP 702 LK http://dx.doi.org/https://www.jstor.org/stable/20618929 DO https://www.jstor.org/stable/20618929 SF ELIB - SuUB Bremen
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