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1 Ergebnisse
1
Financial Value of Brands in Mergers and Acquisitions: Is V..:
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, Rajendra K.
Journal of Marketing. 72 (2008) 6 - p. 49-64 , 2008
Link:
https://www.jstor.org/stable/20618985
RT Journal T1
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
UL https://suche.suub.uni-bremen.de/peid=jstor-20618985&Exemplar=1&LAN=DE A1 Bahadir, S. Cem A1 Bharadwaj, Sundar G. A1 Srivastava, Rajendra K. PB American Marketing Association YR 2008 SN 0022-2429 K1 brand valuation K1 brand equity K1 marketing capability K1 brand portfolio K1 mergers and acquisitions K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Business economics K1 Corporate finance K1 Cash flow K1 Marketing strategies K1 Target marketing K1 Business structures K1 Business management K1 Sales management K1 Sales growth K1 Industrial marketing K1 Economics K1 Economic disciplines K1 Consumer economics K1 Consumer sectors K1 Industrial market K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Financial economics K1 Finance K1 Financial investments K1 Financial portfolios JF Journal of Marketing VO 72 IS 6 SP 49 OP 64 LK http://dx.doi.org/https://www.jstor.org/stable/20618985 DO https://www.jstor.org/stable/20618985 SF ELIB - SuUB Bremen
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