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1 Ergebnisse
1
Does Customer Demotion Jeopardize Loyalty?:
Wagner, Tillmann
;
Hennig-Thurau, Thorsten
;
Rudolph, Thomas
Journal of Marketing. 73 (2009) 3 - p. 69-85 , 2009
Link:
https://www.jstor.org/stable/20619023
RT Journal T1
Does Customer Demotion Jeopardize Loyalty?
UL https://suche.suub.uni-bremen.de/peid=jstor-20619023&Exemplar=1&LAN=DE A1 Wagner, Tillmann A1 Hennig-Thurau, Thorsten A1 Rudolph, Thomas PB American Marketing Association YR 2009 SN 0022-2429 K1 loyalty programs K1 customer demotion K1 customer loyalty K1 prospect theory K1 relationship marketing K1 Business K1 Business administration K1 Human resources K1 Staffing K1 Staff organization K1 Employee placement K1 Employee demotion K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Corporate communications K1 External corporate communications K1 Marketing K1 Industry K1 Industrial sectors K1 Service industries K1 Customer loyalty programs K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Transportation industries K1 Air transportation industry K1 Airlines K1 Personality psychology K1 Personality K1 Personality theories K1 Locus of control K1 Business information K1 Consumer research K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer spending JF Journal of Marketing VO 73 IS 3 SP 69 OP 85 LK http://dx.doi.org/https://www.jstor.org/stable/20619023 DO https://www.jstor.org/stable/20619023 SF ELIB - SuUB Bremen
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