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1 Ergebnisse
1
The Role of Customer Gratitude in Relationship Marketing:
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, Jennifer R.
.
Journal of Marketing. 73 (2009) 5 - p. 1-18 , 2009
Link:
https://www.jstor.org/stable/20619043
RT Journal T1
The Role of Customer Gratitude in Relationship Marketing
UL https://suche.suub.uni-bremen.de/peid=jstor-20619043&Exemplar=1&LAN=DE A1 Palmatier, Robert W. A1 Jarvis, Cheryl Burke A1 Bechkoff, Jennifer R. A1 Kardes, Frank R. PB American Marketing Association YR 2009 SN 0022-2429 K1 gratitude K1 reciprocity K1 relationship marketing K1 customer relationship management K1 loyalty programs K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Relationship marketing K1 Behavioral sciences K1 Human behavior K1 Reciprocal behavior K1 Business management K1 Sales management K1 Sales growth K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investment trusts K1 Financial instruments K1 Financial securities K1 Securities management K1 Securities sales K1 Psychology K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Guilt K1 Philosophy K1 Metaphysics K1 Etiology K1 Determinism K1 Free will JF Journal of Marketing VO 73 IS 5 SP 1 OP 18 LK http://dx.doi.org/https://www.jstor.org/stable/20619043 DO https://www.jstor.org/stable/20619043 SF ELIB - SuUB Bremen
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