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1
THE IMPLICATIONS OF THIRD-PARTY CUSTOMER COMPLAINING FOR AD..:
Cronin, Jr., J. Joseph
;
Fox, Gavin L.
Journal of Advertising. 39 (2010) 2 - p. 21-33 , 2010
Link:
https://www.jstor.org/stable/20720464
RT Journal T1
THE IMPLICATIONS OF THIRD-PARTY CUSTOMER COMPLAINING FOR ADVERTISING EFFORTS
UL https://suche.suub.uni-bremen.de/peid=jstor-20720464&Exemplar=1&LAN=DE A1 Cronin, Jr., J. Joseph A1 Fox, Gavin L. PB M. E. Sharpe, Inc. YR 2010 SN 0091-3367 SN 1557-7805 K1 Business K1 Business information K1 Consumer research K1 Customer feedback K1 Customer complaints K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising K1 Advertising campaigns K1 Consumer advertising K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Customer satisfaction K1 Marketing strategies K1 Advertising research K1 Business structures K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures JF Journal of Advertising VO 39 IS 2 SP 21 OP 33 LK http://dx.doi.org/https://www.jstor.org/stable/20720464 DO https://www.jstor.org/stable/20720464 SF ELIB - SuUB Bremen
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