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Global Brands in the United States: How Consumer Ethnicity ..:
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, Richard P.
Journal of International Marketing. 18 (2010) 3 - p. 81-106 , 2010
Link:
https://www.jstor.org/stable/20750821
RT Journal T1
Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect
UL https://suche.suub.uni-bremen.de/peid=jstor-20750821&Exemplar=1&LAN=DE A1 Dimofte, Claudiu V. A1 Johansson, Johny K. A1 Bagozzi, Richard P. PB American Marketing Association YR 2010 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnic groups K1 White people K1 Hispanics K1 American minorities K1 African Americans K1 Behavioral economics K1 Consumer behavior K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business information K1 Consumer research JF Journal of International Marketing VO 18 IS 3 SP 81 OP 106 LK http://dx.doi.org/https://www.jstor.org/stable/20750821 DO https://www.jstor.org/stable/20750821 SF ELIB - SuUB Bremen
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