I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
The "Right" Consumers for Better Concepts: Identifying Cons..:
HOFFMAN, DONNA L.
;
KOPALLE, PRAVEEN K.
;
NOVAK, THOMAS P.
Journal of Marketing Research. 47 (2010) 5 - p. 854-865 , 2010
Link:
https://www.jstor.org/stable/20751548
RT Journal T1
The "Right" Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts
UL https://suche.suub.uni-bremen.de/peid=jstor-20751548&Exemplar=1&LAN=DE A1 HOFFMAN, DONNA L. A1 KOPALLE, PRAVEEN K. A1 NOVAK, THOMAS P. PB American Marketing Association YR 2010 SN 0022-2437 K1 Business K1 Business engineering K1 Business innovation K1 Product innovation K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Thought processes K1 Reasoning K1 Rationality K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer K1 Personality psychology K1 Personality K1 Personality traits K1 Optimism K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Correlations K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Research and development K1 Product development JF Journal of Marketing Research VO 47 IS 5 SP 854 OP 865 LK http://dx.doi.org/https://www.jstor.org/stable/20751548 DO https://www.jstor.org/stable/20751548 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)