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The Effect of Reference Point Diagnosticity on Attractivene..:
SUK, KWANHO
;
YOON, SONG-OH
;
LICHTENSTEIN, DONALD R.
.
Journal of Marketing Research. 47 (2010) 5 - p. 983-995 , 2010
Link:
https://www.jstor.org/stable/20751558
RT Journal T1
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
UL https://suche.suub.uni-bremen.de/peid=jstor-20751558&Exemplar=1&LAN=DE A1 SUK, KWANHO A1 YOON, SONG-OH A1 LICHTENSTEIN, DONALD R. A1 SONG, SIE YEOUN PB American Marketing Association YR 2010 SN 0022-2437 K1 Applied sciences K1 Research methods K1 Modeling K1 Physical sciences K1 Physics K1 Acoustics K1 Acoustical properties K1 Audio frequencies K1 Frequency ranges K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Engineering K1 Aerospace engineering K1 Rocketry K1 Test ranges K1 Consumer prices K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Memory K1 Memory recall K1 Business orders K1 Economics K1 Economic disciplines K1 Applied economics K1 Econometrics K1 Economic indicators K1 Economic indices K1 Price indices K1 Consumer Price Index JF Journal of Marketing Research VO 47 IS 5 SP 983 OP 995 LK http://dx.doi.org/https://www.jstor.org/stable/20751558 DO https://www.jstor.org/stable/20751558 SF ELIB - SuUB Bremen
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