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Advertising to Manage Profit Risk:

Schramm, Richard ; Sherman, Roger
The Journal of Industrial Economics. 24 (1976) 4 - p. 295-311 , 1976

Link: https://www.jstor.org/stable/2098160

RT Journal
T1 <Title>Advertising to Manage Profit Risk</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-2098160&Exemplar=1&LAN=DE
				
A1 Schramm, Richard
A1 Sherman, Roger
PB Basil Blackwell
YR 1976
SN 0022-1821
SN 1467-6451
K1 Business
K1 Business administration
K1 Business management
K1 Capital management
K1 Profit planning
K1 Profit maximization
K1 Long run profit maximization
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising media
K1 Sponsored search
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial analysis
K1 Risk management
K1 Risk aversion
K1 Industry
K1 Industrial sectors
K1 Knowledge industries
K1 Communications industries
K1 Advertising industry
K1 Advertising rates
K1 Accountancy
K1 Financial accounting
K1 Business revenue
K1 Business earnings
K1 Accounting profit
K1 Business expenses
K1 Business expenditures
K1 Advertising expenditures
K1 Economic conditions
K1 Economic fluctuations
K1 Financial management
K1 Financial risk
K1 Microeconomics
K1 Economic costs and benefits
K1 Economic costs
K1 Marginal costs
JF The Journal of Industrial Economics
VO 24
IS 4
SP 295
OP 311
LK http://dx.doi.org/https://www.jstor.org/stable/2098160
DO https://www.jstor.org/stable/2098160
SF ELIB - SuUB Bremen

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