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1 Ergebnisse
1
When Is Less More, and How Much More? Thoughts on the Psych..:
Lodish, Leonard M.
;
Reed II, Americus
Marketing Science. 30 (2011) 3 - p. 405-408 , 2011
Link:
https://www.jstor.org/stable/23012475
RT Journal T1
When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
UL https://suche.suub.uni-bremen.de/peid=jstor-23012475&Exemplar=1&LAN=DE A1 Lodish, Leonard M. A1 Reed II, Americus PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2011 SN 0732-2399 SN 1526-548X K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business operations K1 Commerce K1 Purchasing K1 Cost estimates K1 Applied sciences K1 Materials science K1 Material properties K1 Electrical properties K1 Electrical impedance K1 Reactance K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer spending K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Websites K1 Cognitive psychology JF Marketing Science VO 30 IS 3 SP 405 OP 408 LK http://dx.doi.org/https://www.jstor.org/stable/23012475 DO https://www.jstor.org/stable/23012475 SF ELIB - SuUB Bremen
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