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1 Ergebnisse
1
Reexamining Bayesian Model-Comparison Evidence of Cross-Bra..:
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
Marketing Science. 30 (2011) 3 - p. 550-561 , 2011
Link:
https://www.jstor.org/stable/23012486
RT Journal T1
Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
UL https://suche.suub.uni-bremen.de/peid=jstor-23012486&Exemplar=1&LAN=DE A1 Duan, Jason A. A1 McAlister, Leigh A1 Sinha, Shameek PB Institute for Operations Research and the Management Sciences (INFORMS) YR 2011 SN 0732-2399 SN 1526-548X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Applied sciences K1 Research methods K1 Modeling K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Central tendencies K1 Harmonic mean K1 Inferential statistics K1 Statistical estimation K1 Estimation methods K1 Estimators K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Non alcoholic beverages K1 Juices K1 Fruit juices K1 Orange juice K1 Statistical models K1 Nonparametric models K1 Measures of variability K1 Statistical variance K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Retail prices JF Marketing Science VO 30 IS 3 SP 550 OP 561 LK http://dx.doi.org/https://www.jstor.org/stable/23012486 DO https://www.jstor.org/stable/23012486 SF ELIB - SuUB Bremen
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