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How Well Does Advertising Work? Generalizations from Meta-A..:
SETHURAMAN, RAJ
;
TELLIS, GERARD J.
;
BRIESCH, RICHARD A.
Journal of Marketing Research. 48 (2011) 3 - p. 457-471 , 2011
Link:
https://www.jstor.org/stable/23033851
RT Journal T1
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
UL https://suche.suub.uni-bremen.de/peid=jstor-23033851&Exemplar=1&LAN=DE A1 SETHURAMAN, RAJ A1 TELLIS, GERARD J. A1 BRIESCH, RICHARD A. PB American Marketing Association YR 2011 SN 0022-2437 K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Comparative advertising K1 Advertising media K1 Sponsored search K1 Economic conditions K1 Economic fluctuations K1 Economic trends K1 Economic recessions K1 Commercials K1 Television commercials K1 Economic research K1 Economic analysis K1 Economic elasticity K1 Price elasticity K1 Advertising research JF Journal of Marketing Research VO 48 IS 3 SP 457 OP 471 LK http://dx.doi.org/https://www.jstor.org/stable/23033851 DO https://www.jstor.org/stable/23033851 SF ELIB - SuUB Bremen
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