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Advertising, the matchmaker:

Anand, Bharat N. ; Shachar, Ron
The RAND Journal of Economics. 42 (2011) 2 - p. 205-245 , 2011

Link: https://www.jstor.org/stable/23046797

RT Journal
T1 <Title>Advertising, the matchmaker</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-23046797&Exemplar=1&LAN=DE
				
A1 Anand, Bharat N.
A1 Shachar, Ron
PB Wiley Periodicals, Inc.
YR 2011
SN 0741-6261
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Audiences
K1 Television viewers
K1 Mass communication
K1 Mass media
K1 Broadcast media
K1 Television
K1 Television programs
K1 Demography
K1 Economics
K1 Economic disciplines
K1 Consumer economics
K1 Consumer advocacy
K1 Consumer information
K1 Business
K1 Industry
K1 Industrial sectors
K1 Service industries
K1 Broadcasting industry
K1 Broadcasting stations
K1 Network affiliates
K1 Television networks
K1 Television industry
K1 Advertising media
K1 Word of mouth advertising
K1 Applied economics
K1 Economic modeling
K1 Economic models
JF The RAND Journal of Economics
VO 42
IS 2
SP 205
OP 245
LK http://dx.doi.org/https://www.jstor.org/stable/23046797
DO https://www.jstor.org/stable/23046797
SF ELIB - SuUB Bremen

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