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1 Ergebnisse
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The Discriminating Consumer: Product Proliferation and Will..:
BERTINI, MARCO
;
WATHIEU, LUC
;
IYENGAR, SHEENA S.
Journal of Marketing Research. 49 (2012) 1 - p. 39-49 , 2012
Link:
https://www.jstor.org/stable/23142857
RT Journal T1
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
UL https://suche.suub.uni-bremen.de/peid=jstor-23142857&Exemplar=1&LAN=DE A1 BERTINI, MARCO A1 WATHIEU, LUC A1 IYENGAR, SHEENA S. PB American Marketing Association YR 2012 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Product lines K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Alcoholic beverages K1 Fermented beverages K1 Wines K1 Economics K1 Economic research K1 Economic analysis K1 Economic value K1 Valuation K1 Value analysis K1 Value appraisal K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer preferences K1 Consumer tastes K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Consumer motivation K1 Business information K1 Consumer research K1 Arts K1 Applied arts K1 Design K1 Product design JF Journal of Marketing Research VO 49 IS 1 SP 39 OP 49 LK http://dx.doi.org/https://www.jstor.org/stable/23142857 DO https://www.jstor.org/stable/23142857 SF ELIB - SuUB Bremen
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