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KEY TASKS IN HEALTHCARE MARKETING: ASSESSING IMPORTANCE AND..:

KENNETT, PAMELA A. ; HENSON, STEVE W. ; CROW, STEPHEN M..
Journal of Health and Human Services Administration. 27 (2005) 4 - p. 414-427 , 2005

Link: https://www.jstor.org/stable/23211909

RT Journal
T1 <Title>KEY TASKS IN HEALTHCARE MARKETING: ASSESSING IMPORTANCE AND CURRENT LEVEL OF KNOWLEDGE</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-23211909&Exemplar=1&LAN=DE
				
A1 KENNETT, PAMELA A.
A1 HENSON, STEVE W.
A1 CROW, STEPHEN M.
A1 HARTMAN, SANDRA J.
PB Southern Public Administration Education Foundation
YR 2005
SN 1079-3739
K1 Health sciences
K1 Health care industry
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Human resources
K1 Human resources development
K1 Management development
K1 Management education
K1 Social sciences
K1 Population studies
K1 Human populations
K1 Persons
K1 Consumers
K1 Customers
K1 Health care organizations
K1 Health care administration
K1 Managed care
K1 Marketing management
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial management
K1 Communications
K1 Advertising
K1 Advertising research
K1 Business economics
K1 Commercial production
K1 Production engineering
K1 Quality management
JF Journal of Health and Human Services Administration
VO 27
IS 4
SP 414
OP 427
LK http://dx.doi.org/https://www.jstor.org/stable/23211909
DO https://www.jstor.org/stable/23211909
SF ELIB - SuUB Bremen

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