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How Much Do Consumers Benefit from New Brand Introductions?..:

Arnade, Carlos ; Gopinath, Munisamy ; Pick, Daniel
Journal of Agricultural and Resource Economics. 36 (2011) 1 - p. 78-94 , 2011

Link: https://www.jstor.org/stable/23243135

RT Journal
T1 <Title>How Much Do Consumers Benefit from New Brand Introductions? The Case of Potato Chips</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-23243135&Exemplar=1&LAN=DE
				
A1 Arnade, Carlos
A1 Gopinath, Munisamy
A1 Pick, Daniel
PB Western Agricultural Economics Association
YR 2011
SN 1068-5502
SN 2327-8285
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Business operations
K1 Commerce
K1 Pricing
K1 Prices
K1 Consumer prices
K1 Social sciences
K1 Human geography
K1 Political geography
K1 Metropolitan areas
K1 Cities
K1 Market prices
K1 Economics
K1 Economic research
K1 Economic analysis
K1 Economic elasticity
K1 Elasticity of demand
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Consumer sovereignty
K1 Consumer spending
K1 Economic disciplines
K1 Agricultural economics
K1 Farm economics
K1 Price elasticity
K1 Environmental studies
K1 Environmental economics
K1 Resource economics
K1 Financial economics
K1 Financial market structures
K1 Economic competition
K1 Monopolistic competition
K1 Market competition
JF Journal of Agricultural and Resource Economics
VO 36
IS 1
SP 78
OP 94
LK http://dx.doi.org/https://www.jstor.org/stable/23243135
DO https://www.jstor.org/stable/23243135
SF ELIB - SuUB Bremen

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