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1 Ergebnisse
1
Customer Clusters as Sources of Innovation-Based Competitiv..:
Bindroo, Vishal
;
Mariadoss, Babu John
;
Pillai, Rajani Ganesh
Journal of International Marketing. 20 (2012) 3 - p. 17-33 , 2012
Link:
https://www.jstor.org/stable/23268737
RT Journal T1
Customer Clusters as Sources of Innovation-Based Competitive Advantage
UL https://suche.suub.uni-bremen.de/peid=jstor-23268737&Exemplar=1&LAN=DE A1 Bindroo, Vishal A1 Mariadoss, Babu John A1 Pillai, Rajani Ganesh PB American Marketing Association YR 2012 SN 1069-031X SN 1547-7215 K1 Business K1 Business engineering K1 Business innovation K1 Product innovation K1 Innovation management K1 Physical sciences K1 Earth sciences K1 Geography K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Applied sciences K1 Engineering K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufactured products K1 Product management K1 Technology K1 Technological change K1 Technological innovation K1 Research and development K1 Product development K1 Industry K1 Industrial sectors K1 Service industries K1 Business structures JF Journal of International Marketing VO 20 IS 3 SP 17 OP 33 LK http://dx.doi.org/https://www.jstor.org/stable/23268737 DO https://www.jstor.org/stable/23268737 SF ELIB - SuUB Bremen
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