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DO YOU LIKE WHAT YOU RECOGNIZE? The Effects of Brand Placem..:
Dens, Nathalie
;
De Pelsmacker, Patrick
;
Wouters, Marijke
.
Journal of Advertising. 41 (2012) 3 - p. 35-53 , 2012
Link:
https://www.jstor.org/stable/23353021
RT Journal T1
DO YOU LIKE WHAT YOU RECOGNIZE? The Effects of Brand Placement Prominence and Movie Plot Connection on Brand Attitude as Mediated by Recognition
UL https://suche.suub.uni-bremen.de/peid=jstor-23353021&Exemplar=1&LAN=DE A1 Dens, Nathalie A1 De Pelsmacker, Patrick A1 Wouters, Marijke A1 Purnawirawan, Nathalia PB M. E. Sharpe, Inc. YR 2012 SN 0091-3367 SN 1557-7805 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Anthropology K1 Applied anthropology K1 Cultural anthropology K1 Cultural studies K1 Film studies K1 Movies K1 Applied sciences K1 Engineering K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufactured products K1 Product placement K1 Psychology K1 Cognitive psychology K1 Memory K1 Social sciences K1 Communications K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Mass communication K1 Mass media K1 Broadcast media K1 Television K1 Television programs K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Advertising research JF Journal of Advertising VO 41 IS 3 SP 35 OP 53 LK http://dx.doi.org/https://www.jstor.org/stable/23353021 DO https://www.jstor.org/stable/23353021 SF ELIB - SuUB Bremen
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