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1 Ergebnisse
1
IT AIN'T EASY BEING GREEN: Macro, Meso, and Micro Green Adv..:
Fowler III, Aubrey R.
;
Close, Angeline G.
Journal of Advertising. 41 (2012) 4 - p. 119-132 , 2012
Link:
https://www.jstor.org/stable/23410037
RT Journal T1
IT AIN'T EASY BEING GREEN: Macro, Meso, and Micro Green Advertising Agendas
UL https://suche.suub.uni-bremen.de/peid=jstor-23410037&Exemplar=1&LAN=DE A1 Fowler III, Aubrey R. A1 Close, Angeline G. PB M. E. Sharpe, Inc. YR 2012 SN 0091-3367 SN 1557-7805 K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Green marketing K1 Applied sciences K1 Engineering K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufactured products K1 Sensitive products K1 Environmentally sensitive products K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Materials science K1 Materials K1 Waste materials K1 Organic waste K1 Food wastes K1 Environmental studies K1 Environmental economics K1 Green businesses K1 Biological sciences K1 Biology K1 Conservation biology K1 Environmental conservation K1 Energy engineering K1 Renewable energy JF Journal of Advertising VO 41 IS 4 SP 119 OP 132 LK http://dx.doi.org/https://www.jstor.org/stable/23410037 DO https://www.jstor.org/stable/23410037 SF ELIB - SuUB Bremen
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