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1 Ergebnisse
1
The Effect of In-Store Travel Distance on Unplanned Spendin..:
Hui, Sam K.
;
Inman, J. Jeffrey
;
Huang, Yanliu
.
Journal of Marketing. 77 (2013) 2 - p. 1-16 , 2013
Link:
https://www.jstor.org/stable/23487410
RT Journal T1
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
UL https://suche.suub.uni-bremen.de/peid=jstor-23487410&Exemplar=1&LAN=DE A1 Hui, Sam K. A1 Inman, J. Jeffrey A1 Huang, Yanliu A1 Suher, Jacob PB American Marketing Association YR 2013 SN 0022-2429 K1 Social sciences K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Trip length K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Consumer sovereignty K1 Consumer spending K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Inferential statistics K1 Statistical estimation K1 Estimation methods K1 Instrumental variables estimation K1 Electronics K1 Radio equipment K1 Radio frequency identification K1 Research methods K1 Modeling K1 Simulations JF Journal of Marketing VO 77 IS 2 SP 1 OP 16 LK http://dx.doi.org/https://www.jstor.org/stable/23487410 DO https://www.jstor.org/stable/23487410 SF ELIB - SuUB Bremen
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