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1 Ergebnisse
1
Network Television Pricing: A Comment:
Leonard, William N.
The Journal of Business. 42 (1969) 1 - p. 93-103 , 1969
Link:
https://www.jstor.org/stable/2352137
RT Journal T1
Network Television Pricing: A Comment
UL https://suche.suub.uni-bremen.de/peid=jstor-2352137&Exemplar=1&LAN=DE A1 Leonard, William N. PB University of Chicago Press YR 1969 SN 0021-9398 SN 1537-5374 K1 Business K1 Industry K1 Industrial sectors K1 Service industries K1 Broadcasting industry K1 Broadcasting stations K1 Network affiliates K1 Television networks K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Mass communication K1 Mass media K1 Broadcast media K1 Television K1 Television programs K1 Testimonials K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices K1 Rate cards K1 Price changes K1 Price cuts K1 Discounts K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Price discrimination JF The Journal of Business VO 42 IS 1 SP 93 OP 103 LK http://dx.doi.org/https://www.jstor.org/stable/2352137 DO https://www.jstor.org/stable/2352137 SF ELIB - SuUB Bremen
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