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1 Ergebnisse
1
Retail Pricing and Advertising Strategies:
Lal, Rajiv
;
Matutes, Carmen
The Journal of Business. 67 (1994) 3 - p. 345-370 , 1994
Link:
https://www.jstor.org/stable/2353132
RT Journal T1
Retail Pricing and Advertising Strategies
UL https://suche.suub.uni-bremen.de/peid=jstor-2353132&Exemplar=1&LAN=DE A1 Lal, Rajiv A1 Matutes, Carmen PB University of Chicago Press YR 1994 SN 0021-9398 SN 1537-5374 K1 Business K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Goods K1 Consumer goods K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Loss leaders K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market equilibrium K1 Consumer equilibrium K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Business structures K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Edible seeds K1 Legumes K1 Peas JF The Journal of Business VO 67 IS 3 SP 345 OP 370 LK http://dx.doi.org/https://www.jstor.org/stable/2353132 DO https://www.jstor.org/stable/2353132 SF ELIB - SuUB Bremen
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