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Retail Pricing and Advertising Strategies:

Lal, Rajiv ; Matutes, Carmen
The Journal of Business. 67 (1994) 3 - p. 345-370 , 1994

Link: https://www.jstor.org/stable/2353132

RT Journal
T1 <Title>Retail Pricing and Advertising Strategies</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-2353132&Exemplar=1&LAN=DE
				
A1 Lal, Rajiv
A1 Matutes, Carmen
PB University of Chicago Press
YR 1994
SN 0021-9398
SN 1537-5374
K1 Business
K1 Business economics
K1 Commercial production
K1 Production factors
K1 Production output
K1 Goods
K1 Consumer goods
K1 Arts
K1 Applied arts
K1 Architecture
K1 Buildings
K1 Commercial buildings
K1 Retail stores
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Loss leaders
K1 Behavioral sciences
K1 Behavioral economics
K1 Consumer behavior
K1 Buying behavior
K1 Shopping
K1 Economics
K1 Macroeconomics
K1 Aggregate economy
K1 Market economics
K1 Market equilibrium
K1 Consumer equilibrium
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Business operations
K1 Commerce
K1 Pricing
K1 Prices
K1 Consumer prices
K1 Business structures
K1 Applied sciences
K1 Food science
K1 Foodstuffs
K1 Food
K1 Edible seeds
K1 Legumes
K1 Peas
JF The Journal of Business
VO 67
IS 3
SP 345
OP 370
LK http://dx.doi.org/https://www.jstor.org/stable/2353132
DO https://www.jstor.org/stable/2353132
SF ELIB - SuUB Bremen

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