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'Brand-naming' as an entry strategy in the European white g..:

Paba, Sergio
Cambridge Journal of Economics. 10 (1986) 4 - p. 305-318 , 1986

Link: https://www.jstor.org/stable/23597037

RT Journal
T1 <Title>'Brand-naming' as an entry strategy in the European white goods industry</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-23597037&Exemplar=1&LAN=DE
				
A1 Paba, Sergio
PB ACADEMIC PRESS
YR 1986
SN 0309-166X
SN 1464-3545
K1 Applied sciences
K1 Technology
K1 Tools
K1 Household appliances
K1 Business
K1 Industry
K1 Industrial sectors
K1 Manufacturing industries
K1 Consumer goods industries
K1 Electrical appliances industry
K1 Engineering
K1 Industrial engineering
K1 Manufacturing engineering
K1 Manufacturing
K1 Manufactured products
K1 Industrial products
K1 Refrigerators
K1 Business economics
K1 Commercial production
K1 Production engineering
K1 Industrial production
K1 Business operations
K1 Commerce
K1 Trade
K1 Exports
K1 Economics
K1 Economic disciplines
K1 Consumer economics
K1 Consumer sectors
K1 Industrial market
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Industrial economics
JF Cambridge Journal of Economics
VO 10
IS 4
SP 305
OP 318
LK http://dx.doi.org/https://www.jstor.org/stable/23597037
DO https://www.jstor.org/stable/23597037
SF ELIB - SuUB Bremen

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