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1
Investigation of the Effects of Disclosure Statements in Re..:
MURPHY, JOHN H.
;
RICHARDS, JEF I.
The Journal of Consumer Affairs. 26 (1992) 2 - p. 351-376 , 1992
Link:
https://www.jstor.org/stable/23859503
RT Journal T1
Investigation of the Effects of Disclosure Statements in Rental Car Advertisements
UL https://suche.suub.uni-bremen.de/peid=jstor-23859503&Exemplar=1&LAN=DE A1 MURPHY, JOHN H. A1 RICHARDS, JEF I. PB University of Wisconsin Press YR 1992 SN 0022-0078 SN 1745-6606 K1 Business K1 Business ethics K1 Marketing ethics K1 Deceptive advertising K1 False advertising K1 Industry K1 Industrial sectors K1 Service industries K1 Rental industry K1 Vehicle rental industry K1 Car rentals K1 Social sciences K1 Communications K1 Advertising K1 Advertising restrictions K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Consumer advertising K1 Radio commercials K1 Economics K1 Economic disciplines K1 Consumer economics K1 Consumer advocacy K1 Consumer information K1 Broadcasting industry K1 Law K1 Legal documents K1 Legal notices K1 Disclosure statements JF The Journal of Consumer Affairs VO 26 IS 2 SP 351 OP 376 LK http://dx.doi.org/https://www.jstor.org/stable/23859503 DO https://www.jstor.org/stable/23859503 SF ELIB - SuUB Bremen
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