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1 Ergebnisse
1
Going Where the Ad Leads You: On High Advertised Prices and..:
Janssen, Maarten C. W.
;
Non, Marielle C.
Marketing Science. 28 (2009) 1 - p. 87-98 , 2009
Link:
https://www.jstor.org/stable/23884224
RT Journal T1
Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
UL https://suche.suub.uni-bremen.de/peid=jstor-23884224&Exemplar=1&LAN=DE A1 Janssen, Maarten C. W. A1 Non, Marielle C. PB Institute for Operations Research and the Management Sciences YR 2009 SN 0732-2399 SN 1526-548X K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business K1 Industry K1 Industrial sectors K1 Knowledge industries K1 Communications industries K1 Advertising industry K1 Advertising rates K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Consumer prices K1 Economics K1 Macroeconomics K1 Aggregate economy K1 Market economics K1 Market equilibrium K1 Consumer equilibrium K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Advertising expenditures K1 Market prices K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Advertising restrictions K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Behavioral sciences K1 Anthropology K1 Ethnology K1 Ethnography K1 Asian studies K1 Asian history K1 Western Asian history K1 Sumer JF Marketing Science VO 28 IS 1 SP 87 OP 98 LK http://dx.doi.org/https://www.jstor.org/stable/23884224 DO https://www.jstor.org/stable/23884224 SF ELIB - SuUB Bremen
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