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1 Ergebnisse
1
Firm-Created Word-of-Mouth Communication: Evidence from a F..:
Godes, David
;
Mayzlin, Dina
Marketing Science. 28 (2009) 4 - p. 721-739 , 2009
Link:
https://www.jstor.org/stable/23884243
RT Journal T1
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
UL https://suche.suub.uni-bremen.de/peid=jstor-23884243&Exemplar=1&LAN=DE A1 Godes, David A1 Mayzlin, Dina PB Institute for Operations Research and the Management Sciences YR 2009 SN 0732-2399 SN 1526-548X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Marketing strategies K1 Communicative content K1 Recommendations K1 Personality psychology K1 Identity K1 Social identity K1 Social roles K1 Opinion leaders K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Test marketing K1 Mathematics K1 Applied mathematics K1 Statistics K1 P values JF Marketing Science VO 28 IS 4 SP 721 OP 739 LK http://dx.doi.org/https://www.jstor.org/stable/23884243 DO https://www.jstor.org/stable/23884243 SF ELIB - SuUB Bremen
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