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1 Ergebnisse
1
Consumer Attitude Metrics for Guiding Marketing Mix Decisio..:
Hanssens, Dominique M.
;
Pauwels, Koen H.
;
Srinivasan, Shuba
..
Marketing Science. 33 (2014) 4 - p. 534-550 , 2014
Link:
http://www.jstor.org/stable/24544763
RT Journal T1
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
UL https://suche.suub.uni-bremen.de/peid=jstor-24544763&Exemplar=1&LAN=DE A1 Hanssens, Dominique M. A1 Pauwels, Koen H. A1 Srinivasan, Shuba A1 Vanhuele, Marc A1 Yildirim, Gokhan PB Institute for Operations Research and the Management Sciences YR 2014 SN 0732-2399 SN 1526-548X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Marketing mix K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Arts K1 Applied arts K1 Cosmetology K1 Cosmetics K1 Toiletries K1 Shampoo K1 Mathematics K1 Pure mathematics K1 Calculus K1 Differential calculus K1 Differential equations K1 Ordinary differential equations K1 Constant coefficients K1 Behavioral economics K1 Consumer behavior K1 Business information K1 Business forecasting K1 Sales forecasting K1 Applied mathematics K1 Analytics K1 Predictive analytics K1 Analytical forecasting K1 Forecasting models K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Non alcoholic beverages K1 Drinking water K1 Bottled water JF Marketing Science VO 33 IS 4 SP 534 OP 550 LK http://www.jstor.org/stable/24544763 DO http://www.jstor.org/stable/24544763 SF ELIB - SuUB Bremen
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