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1 Ergebnisse
1
A Data Set of Brands and Their Characteristics:
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
Marketing Science. 33 (2014) 4 - p. 609-617 , 2014
Link:
http://www.jstor.org/stable/24544767
RT Journal T1
A Data Set of Brands and Their Characteristics
UL https://suche.suub.uni-bremen.de/peid=jstor-24544767&Exemplar=1&LAN=DE A1 Lovett, Mitchell A1 Peres, Renana A1 Shachar, Ron PB Institute for Operations Research and the Management Sciences YR 2014 SN 0732-2399 SN 1526-548X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Information science K1 Data products K1 Datasets K1 Business information K1 Consumer research K1 Customer satisfaction K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Word of mouth advertising K1 Applied sciences K1 Research methods K1 Data collection K1 Economics K1 Economic policy K1 Public finance K1 Public expenditures K1 Entitlement programs K1 Medicare K1 Industry K1 Industrial sectors K1 Service industries K1 Financial services industries K1 Financial services K1 Mathematics K1 Applied mathematics K1 Statistics K1 Applied statistics K1 Descriptive statistics K1 Food studies K1 Food consumption K1 Dining JF Marketing Science VO 33 IS 4 SP 609 OP 617 LK http://www.jstor.org/stable/24544767 DO http://www.jstor.org/stable/24544767 SF ELIB - SuUB Bremen
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