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1 Ergebnisse
1
Analyzing Moment-to-Moment Data Using a Bayesian Functional..:
Hui, Sam K.
;
Meyvis, Tom
;
Assael, Henry
Marketing Science. 33 (2014) 2 - p. 222-240 , 2014
Link:
http://www.jstor.org/stable/24544826
RT Journal T1
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
UL https://suche.suub.uni-bremen.de/peid=jstor-24544826&Exemplar=1&LAN=DE A1 Hui, Sam K. A1 Meyvis, Tom A1 Assael, Henry PB Institute for Operations Research and the Management Sciences YR 2014 SN 0732-2399 SN 1526-548X K1 Social sciences K1 Communications K1 Mass communication K1 Mass media K1 Broadcast media K1 Television K1 Television programs K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Linear regression K1 Linear models K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Mathematics K1 Mathematical expressions K1 Mathematical functions K1 Weighting functions K1 Pure mathematics K1 Linear algebra K1 Vector analysis K1 Vector operations K1 Scalars K1 Applied mathematics K1 Statistics K1 Random walk K1 Applied sciences K1 Research methods K1 Modeling K1 Simulations K1 Philosophy K1 Metaphysics K1 Ontology K1 Atomism K1 Aggregation K1 Business K1 Business information K1 Consumer research JF Marketing Science VO 33 IS 2 SP 222 OP 240 LK http://www.jstor.org/stable/24544826 DO http://www.jstor.org/stable/24544826 SF ELIB - SuUB Bremen
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