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1 Ergebnisse
1
Consumer and managerial goals in assortment choice and desi..:
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
...
Marketing Letters. 25 (2014) 3 - p. 293-303 , 2014
Link:
https://www.jstor.org/stable/24571057
RT Journal T1
Consumer and managerial goals in assortment choice and design
UL https://suche.suub.uni-bremen.de/peid=jstor-24571057&Exemplar=1&LAN=DE A1 Kahn, Barbara E. A1 Chernev, Alexander A1 Böckenholt, Ulf A1 Bundorf, Kate A1 Draganska, Michaela A1 Hamilton, Ryan A1 Meyer, Robert J. A1 Wertenbroch, Klaus PB Springer Science + Business Media YR 2014 SN 0923-0645 SN 1573-059X K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Consumer preferences K1 Business K1 Business information K1 Consumer research K1 Cognitive psychology K1 Emotion K1 Emotional states K1 Desire K1 Temptation K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Social sciences K1 Communications K1 Negotiation K1 Compromises K1 Tradeoffs K1 Personality psychology K1 Motivation K1 Willpower K1 Self control K1 Economics K1 Economic policy K1 Public finance K1 Public expenditures K1 Entitlement programs K1 Medicare JF Marketing Letters VO 25 IS 3 SP 293 OP 303 LK http://dx.doi.org/https://www.jstor.org/stable/24571057 DO https://www.jstor.org/stable/24571057 SF ELIB - SuUB Bremen
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