I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
The interrelationships between brand and channel choice:
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
...
Marketing Letters. 25 (2014) 3 - p. 319-330 , 2014
Link:
https://www.jstor.org/stable/24571059
RT Journal T1
The interrelationships between brand and channel choice
UL https://suche.suub.uni-bremen.de/peid=jstor-24571059&Exemplar=1&LAN=DE A1 Neslin, Scott A. A1 Jerath, Kinshuk A1 Bodapati, Anand A1 Bradlow, Eric T. A1 Deighton, John A1 Gensler, Sonja A1 Lee, Leonard A1 Montaguti, Elisa A1 Telang, Rahul A1 Venkatesan, Raj A1 Verhoef, Peter C. A1 Zhang, Z. John PB Springer Science + Business Media YR 2014 SN 0923-0645 SN 1573-059X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Consumer choice K1 Product choice K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Applied sciences K1 Technology K1 Communications technology K1 Communication systems K1 Digital communication systems K1 Internet K1 World Wide Web K1 Websites JF Marketing Letters VO 25 IS 3 SP 319 OP 330 LK http://dx.doi.org/https://www.jstor.org/stable/24571059 DO https://www.jstor.org/stable/24571059 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)