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1 Ergebnisse
1
How do firms make money selling digital goods online?:
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
...
Marketing Letters. 25 (2014) 3 - p. 331-341 , 2014
Link:
https://www.jstor.org/stable/24571060
RT Journal T1
How do firms make money selling digital goods online?
UL https://suche.suub.uni-bremen.de/peid=jstor-24571060&Exemplar=1&LAN=DE A1 Lambrecht, Anja A1 Goldfarb, Avi A1 Bonatti, Alessandro A1 Ghose, Anindya A1 Goldstein, Daniel G. A1 Lewis, Randall A1 Rao, Anita A1 Sahni, Navdeep A1 Yao, Song PB Springer Science + Business Media YR 2014 SN 0923-0645 SN 1573-059X K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Economics K1 Microeconomics K1 Income K1 Revenue K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Professional communication K1 Scholarly communication K1 Working papers K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Advertising research K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer economics K1 Consumer advocacy K1 Consumer information K1 Revenue stream K1 Applied sciences K1 Research methods K1 Modeling JF Marketing Letters VO 25 IS 3 SP 331 OP 341 LK http://dx.doi.org/https://www.jstor.org/stable/24571060 DO https://www.jstor.org/stable/24571060 SF ELIB - SuUB Bremen
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