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1 Ergebnisse
1
Targeting Miss Daisy: Using age and gender to target unethi..:
Cowart, Kelly O.
;
Darke, Peter
Marketing Letters. 25 (2014) 1 - p. 67-75 , 2014
Link:
https://www.jstor.org/stable/24571089
RT Journal T1
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
UL https://suche.suub.uni-bremen.de/peid=jstor-24571089&Exemplar=1&LAN=DE A1 Cowart, Kelly O. A1 Darke, Peter PB Springer Science + Business Media YR 2014 SN 0923-0645 SN 1573-059X K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Psychological attitudes K1 Stereotypes K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Economics K1 Economic disciplines K1 Labor economics K1 Employment K1 Occupations K1 Service industry employees K1 Sales personnel K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Gender studies K1 Gender bias K1 Gender discrimination K1 Health sciences K1 Health care industry K1 Health information K1 Biostatistics K1 Biometrics K1 Human physical characteristics K1 Age K1 Women K1 Marketing strategies K1 Prejudices JF Marketing Letters VO 25 IS 1 SP 67 OP 75 LK http://dx.doi.org/https://www.jstor.org/stable/24571089 DO https://www.jstor.org/stable/24571089 SF ELIB - SuUB Bremen
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