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1 Ergebnisse
1
Marketing's roles in innovation in business-to-business fir..:
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary
...
Marketing Letters. 24 (2013) 4 - p. 323-337 , 2013
Link:
https://www.jstor.org/stable/24571152
RT Journal T1
Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda
UL https://suche.suub.uni-bremen.de/peid=jstor-24571152&Exemplar=1&LAN=DE A1 Griffin, Abbie A1 Josephson, Brett W. A1 Lilien, Gary A1 Wiersema, Fred A1 Bayus, Barry A1 Chandy, Rajesh A1 Dahan, Ely A1 Gaskin, Steve A1 Kohli, Ajay A1 Miller, Christopher A1 Oliva, Ralph A1 Spanjol, Jelena PB Springer Science + Business Media YR 2013 SN 0923-0645 SN 1573-059X K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business engineering K1 Business innovation K1 Product innovation K1 Business operations K1 Commerce K1 Business to business K1 Innovation management K1 Open innovation K1 Social sciences K1 Communications K1 Advertising K1 Advertising research K1 Business structures K1 Education K1 Formal education K1 Pedagogy K1 Educational methods K1 Educational innovation K1 Behavioral sciences K1 Sociology K1 Applied sociology K1 Social innovation JF Marketing Letters VO 24 IS 4 SP 323 OP 337 LK http://dx.doi.org/https://www.jstor.org/stable/24571152 DO https://www.jstor.org/stable/24571152 SF ELIB - SuUB Bremen
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