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1 Ergebnisse
1
The Occurrence and Effects of Verbal and Visual Anchoring o..:
van Enschot, Renske
;
Hoeken, Hans
Journal of Advertising. 44 (2015) 1 - p. 25-36 , 2015
Link:
http://www.jstor.org/stable/24749817
RT Journal T1
The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials
UL https://suche.suub.uni-bremen.de/peid=jstor-24749817&Exemplar=1&LAN=DE A1 van Enschot, Renske A1 Hoeken, Hans PB Taylor & Francis Group, LLC YR 2015 SN 0091-3367 SN 1557-7805 JF Journal of Advertising VO 44 IS 1 SP 25 OP 36 LK http://www.jstor.org/stable/24749817 DO http://www.jstor.org/stable/24749817 SF ELIB - SuUB Bremen
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