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1 Ergebnisse
1
A Second Look at Children and the Advertising of Premiums:
Heslop, Louise A.
;
Ryans, Adrian B.
Journal of Consumer Research. 6 (1980) 4 - p. 414-420 , 1980
Link:
https://www.jstor.org/stable/2488742
RT Journal T1
A Second Look at Children and the Advertising of Premiums
UL https://suche.suub.uni-bremen.de/peid=jstor-2488742&Exemplar=1&LAN=DE A1 Heslop, Louise A. A1 Ryans, Adrian B. PB Journal of Consumer Research YR 1980 SN 0093-5301 SN 1537-5277 K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Children K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Behavioral sciences K1 Psychology K1 Developmental psychology K1 Child psychology K1 Child development K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Health sciences K1 Medical sciences K1 Medical research K1 Clinical research K1 Clinical trials K1 Control groups K1 Women K1 Mothers K1 Sociology K1 Human societies K1 Social institutions K1 Families K1 Family members K1 Parents K1 Leisure studies K1 Recreation K1 Entertainment K1 Toys JF Journal of Consumer Research VO 6 IS 4 SP 414 OP 420 LK http://dx.doi.org/https://www.jstor.org/stable/2488742 DO https://www.jstor.org/stable/2488742 SF ELIB - SuUB Bremen
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