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1
The Effects of Television Commercial Repetition on Cognitiv..:
Belch, George E.
Journal of Consumer Research. 9 (1982) 1 - p. 56-65 , 1982
Link:
https://www.jstor.org/stable/2488937
RT Journal T1
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
UL https://suche.suub.uni-bremen.de/peid=jstor-2488937&Exemplar=1&LAN=DE A1 Belch, George E. PB Journal of Consumer Research YR 1982 SN 0093-5301 SN 1537-5277 K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive models K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Commercials K1 Television commercials K1 Memory K1 Memory recall K1 Personality psychology K1 Psychological attitudes K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Attitude formation K1 Attitude change K1 Economics K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial analysis K1 Advertising to sales ratios K1 Applied sciences K1 Research methods K1 Modeling K1 Social psychology K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing JF Journal of Consumer Research VO 9 IS 1 SP 56 OP 65 LK http://dx.doi.org/https://www.jstor.org/stable/2488937 DO https://www.jstor.org/stable/2488937 SF ELIB - SuUB Bremen
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