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A Meaning-Based Model of Advertising Experiences:

Mick, David Glen ; Buhl, Claus
Journal of Consumer Research. 19 (1992) 3 - p. 317-338 , 1992

Link: https://www.jstor.org/stable/2489392

RT Journal
T1 <Title>A Meaning-Based Model of Advertising Experiences</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-2489392&Exemplar=1&LAN=DE
				
A1 Mick, David Glen
A1 Buhl, Claus
PB University of Chicago Press
YR 1992
SN 0093-5301
SN 1537-5277
K1 Behavioral sciences
K1 Sociology
K1 Human societies
K1 Social institutions
K1 Families
K1 Family members
K1 Siblings
K1 Brothers
K1 Business
K1 Business information
K1 Consumer research
K1 Human behavior
K1 Recreational drug use
K1 Alcohol drinking
K1 Applied sciences
K1 Food science
K1 Foodstuffs
K1 Food
K1 Beverages
K1 Alcoholic beverages
K1 Fermented beverages
K1 Beers
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Branding
K1 Brands
K1 Parents
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising campaigns
K1 Consumer advertising
K1 Semiotics
K1 Semiotic signs
K1 Physical sciences
K1 Earth sciences
K1 Hydrology
K1 Water
K1 Mineral water
JF Journal of Consumer Research
VO 19
IS 3
SP 317
OP 338
LK http://dx.doi.org/https://www.jstor.org/stable/2489392
DO https://www.jstor.org/stable/2489392
SF ELIB - SuUB Bremen

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