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1
Standardization or Adaptation of the International Marketin..:
Solberg, Carl Arthur
Journal of International Marketing. 8 (2000) 1 - p. 78-98 , 2000
Link:
https://www.jstor.org/stable/25048797
RT Journal T1
Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative
UL https://suche.suub.uni-bremen.de/peid=jstor-25048797&Exemplar=1&LAN=DE A1 Solberg, Carl Arthur PB American Marketing Association YR 2000 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Business structures K1 Corporate affiliates K1 Subsidiary companies K1 Corporations K1 Global corporations K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Food stores K1 Local markets K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Comprehension K1 Information processing K1 Standardization K1 Marketing mix K1 Social sciences K1 Development studies K1 International development K1 Globalization K1 Business management K1 Sales management K1 Branding K1 Brands JF Journal of International Marketing VO 8 IS 1 SP 78 OP 98 LK http://dx.doi.org/https://www.jstor.org/stable/25048797 DO https://www.jstor.org/stable/25048797 SF ELIB - SuUB Bremen
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