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The Perennial Issue of Adaptation or Standardization of Int..:
Solberg, Carl Arthur
Journal of International Marketing. 10 (2002) 3 - p. 1-21 , 2002
Link:
https://www.jstor.org/stable/25048897
RT Journal T1
The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance
UL https://suche.suub.uni-bremen.de/peid=jstor-25048897&Exemplar=1&LAN=DE A1 Solberg, Carl Arthur PB American Marketing Association YR 2002 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Psychology K1 Cognitive psychology K1 Cognitive processes K1 Comprehension K1 Information processing K1 Standardization K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Food stores K1 Local markets K1 Social sciences K1 Human geography K1 Political geography K1 Baronies K1 Political science K1 Military science K1 Armed conflict K1 War K1 War theaters K1 Civil wars K1 Government K1 Political systems K1 Federalism K1 Confederation K1 Economics K1 Economic disciplines K1 Financial economics K1 Financial markets K1 Market conditions K1 Business operations K1 Commerce K1 Trade K1 Exports K1 Exporters K1 Communications K1 Global communication K1 Advertising K1 Advertising campaigns K1 Local advertising JF Journal of International Marketing VO 10 IS 3 SP 1 OP 21 LK http://dx.doi.org/https://www.jstor.org/stable/25048897 DO https://www.jstor.org/stable/25048897 SF ELIB - SuUB Bremen
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