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1 Ergebnisse
1
Multiple Channel Strategies in the European Personal Comput..:
Gabrielsson, Mika
;
Kirpalani, V. H. Manek
;
Luostarinen, Reijo
Journal of International Marketing. 10 (2002) 3 - p. 73-95 , 2002
Link:
https://www.jstor.org/stable/25048900
RT Journal T1
Multiple Channel Strategies in the European Personal Computer Industry
UL https://suche.suub.uni-bremen.de/peid=jstor-25048900&Exemplar=1&LAN=DE A1 Gabrielsson, Mika A1 Kirpalani, V. H. Manek A1 Luostarinen, Reijo PB American Marketing Association YR 2002 SN 1069-031X SN 1547-7215 K1 Business K1 Business operations K1 Sales operations K1 Sales strategies K1 Business engineering K1 Corporate planning K1 Business models K1 Direct sales K1 Business structures K1 Industry K1 Industrial sectors K1 Knowledge industries K1 High technology industries K1 Computer industry K1 Corporate affiliates K1 Subsidiary companies K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Commerce K1 Sales K1 Installment sales K1 Structured sale K1 Business management K1 Sales management K1 Sales distribution K1 Manufacturing industries K1 Consumer goods industries K1 Marketing strategies K1 Sales promotions JF Journal of International Marketing VO 10 IS 3 SP 73 OP 95 LK http://dx.doi.org/https://www.jstor.org/stable/25048900 DO https://www.jstor.org/stable/25048900 SF ELIB - SuUB Bremen
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