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1
Exploring the Practical Effects of Country of Origin, Animo..:
Amine, Lyn S.
;
Chao, Mike C. H.
;
Arnold, Mark J.
Journal of International Marketing. 13 (2005) 2 - p. 114-150 , 2005
Link:
https://www.jstor.org/stable/25049011
RT Journal T1
Exploring the Practical Effects of Country of Origin, Animosity, and Price-Quality Issues: Two Case Studies of Taiwan and Acer in China
UL https://suche.suub.uni-bremen.de/peid=jstor-25049011&Exemplar=1&LAN=DE A1 Amine, Lyn S. A1 Chao, Mike C. H. A1 Arnold, Mark J. PB American Marketing Association YR 2005 SN 1069-031X SN 1547-7215 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Business structures K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Communications media K1 Visual materials K1 Graphics K1 Consumer advertising K1 Business economics K1 Commercial production K1 Production factors K1 Production output K1 Goods K1 Consumer goods K1 Human geography K1 Political geography K1 Countries JF Journal of International Marketing VO 13 IS 2 SP 114 OP 150 LK http://dx.doi.org/https://www.jstor.org/stable/25049011 DO https://www.jstor.org/stable/25049011 SF ELIB - SuUB Bremen
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