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1 Ergebnisse
1
The Informative and Persuasive Functions of Advertising: A ..:
Lee, Kam-Hon
Journal of Business Ethics. 6 (1987) 1 - p. 55-57 , 1987
Link:
https://www.jstor.org/stable/25071632
RT Journal T1
The Informative and Persuasive Functions of Advertising: A Moral Appraisal: A Further Comment
UL https://suche.suub.uni-bremen.de/peid=jstor-25071632&Exemplar=1&LAN=DE A1 Lee, Kam-Hon PB D. Reidel Publishing Company YR 1987 SN 0167-4544 SN 1573-0697 K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Consumer sovereignty K1 Philosophy K1 Axiology K1 Ethics K1 Normative ethics K1 Morality K1 Business K1 Industry K1 Industrial sectors K1 Manufacturing industries K1 Consumer goods industries K1 Business structures K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Baby foods K1 Baby formula K1 Law K1 Jurisprudence K1 Philosophy of law K1 Natural law K1 Natural rights K1 Freedom K1 Personal liberty K1 Political freedom K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion JF Journal of Business Ethics VO 6 IS 1 SP 55 OP 57 LK http://dx.doi.org/https://www.jstor.org/stable/25071632 DO https://www.jstor.org/stable/25071632 SF ELIB - SuUB Bremen
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