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Marketing Policies in Multinational Corporations:

Holton, Richard H.
Journal of International Business Studies. 1 (1970) 1 - p. 1-20 , 1970

Link: https://www.jstor.org/stable/254384

RT Journal
T1 <Title>Marketing Policies in Multinational Corporations</Title>

UL https://suche.suub.uni-bremen.de/peid=jstor-254384&Exemplar=1&LAN=DE
				
A1 Holton, Richard H.
PB Association for Education in International Business and School of Business Administration, Georgia State University
YR 1970
SN 0047-2506
SN 1478-6990
K1 Business
K1 Business administration
K1 Corporate communications
K1 External corporate communications
K1 Marketing
K1 Business structures
K1 Corporate affiliates
K1 Subsidiary companies
K1 Business operations
K1 Business locations
K1 Corporate headquarters
K1 Corporations
K1 Multinational corporations
K1 Social sciences
K1 Communications
K1 Advertising
K1 Advertising research
K1 Mathematics
K1 Applied mathematics
K1 Game theory
K1 Economics
K1 Economic disciplines
K1 Financial economics
K1 Finance
K1 Financial management
K1 Financial risk
K1 Investment risk
K1 Business economics
K1 Commercial production
K1 Production factors
K1 Production output
K1 Product lines
K1 Industry
K1 Industrial sectors
K1 Manufacturing industries
K1 Consumer goods industries
JF Journal of International Business Studies
VO 1
IS 1
SP 1
OP 20
LK http://dx.doi.org/https://www.jstor.org/stable/254384
DO https://www.jstor.org/stable/254384
SF ELIB - SuUB Bremen

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