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1 Ergebnisse
1
Comparative Advertising in Markets Where Brands and Compara..:
Nye, Carolyn White
;
Roth, Martin S.
;
Shimp, Terence A.
Journal of International Business Studies. 39 (2008) 5 - p. 851-863 , 2008
Link:
https://www.jstor.org/stable/25483306
RT Journal T1
Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel
UL https://suche.suub.uni-bremen.de/peid=jstor-25483306&Exemplar=1&LAN=DE A1 Nye, Carolyn White A1 Roth, Martin S. A1 Shimp, Terence A. PB Palgrave Macmillan YR 2008 SN 0047-2506 SN 1478-6990 K1 Comparative advertising K1 Brand novelty K1 Market novelty K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Brand loyalty K1 Consumer advertising K1 Consumer attitudes K1 Rhetoric K1 Discourse K1 Argumentation K1 Persuasion K1 Business information K1 Consumer research K1 Biological sciences K1 Agriculture K1 Agricultural products K1 Animal products K1 Dairy products K1 Cultured milk products K1 Yogurt JF Journal of International Business Studies VO 39 IS 5 SP 851 OP 863 LK http://dx.doi.org/https://www.jstor.org/stable/25483306 DO https://www.jstor.org/stable/25483306 SF ELIB - SuUB Bremen
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