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1 Ergebnisse
1
Understanding Consumer Animosity in an International Crisis..:
Leong, Siew Meng
;
Cote, Joseph A.
;
Ang, Swee Hoon
...
Journal of International Business Studies. 39 (2008) 6 - p. 996-1009 , 2008
Link:
https://www.jstor.org/stable/25483318
RT Journal T1
Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences
UL https://suche.suub.uni-bremen.de/peid=jstor-25483318&Exemplar=1&LAN=DE A1 Leong, Siew Meng A1 Cote, Joseph A. A1 Ang, Swee Hoon A1 Tan, Soo Jiuan A1 Jung, Kwon A1 Kau, Ah Keng A1 Pornpitakpan, Chanthika PB Palgrave Macmillan YR 2008 SN 0047-2506 SN 1478-6990 K1 Animosity K1 Asia K1 Crisis K1 International marketing K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Psychology K1 Applied psychology K1 Consumer psychology K1 Branding K1 Brands K1 Economics K1 Economic conditions K1 Economic crises K1 Philosophy K1 Metaphysics K1 Philosophy of mind K1 Concept of mind K1 Judgment K1 Business information K1 Consumer research K1 Social sciences K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising K1 Behavioral economics K1 Consumer behavior K1 Political science K1 Politics K1 International politics K1 International relations K1 International hostility K1 Human geography K1 Political geography K1 Countries JF Journal of International Business Studies VO 39 IS 6 SP 996 OP 1009 LK http://dx.doi.org/https://www.jstor.org/stable/25483318 DO https://www.jstor.org/stable/25483318 SF ELIB - SuUB Bremen
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