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1 Ergebnisse
1
The Effect of Sales Promotions on the Size and Composition ..:
RAMANATHAN, SURESH
;
DHAR, SANJAY K.
Journal of Marketing Research. 47 (2010) 3 - p. 542-552 , 2010
Link:
https://www.jstor.org/stable/25674450
RT Journal T1
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
UL https://suche.suub.uni-bremen.de/peid=jstor-25674450&Exemplar=1&LAN=DE A1 RAMANATHAN, SURESH A1 DHAR, SANJAY K. PB American Marketing Association YR 2010 SN 0022-2437 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Social sciences K1 Communications K1 Advertising K1 Advertising restrictions K1 Sales promotions K1 Applied sciences K1 Engineering K1 Industrial engineering K1 Manufacturing engineering K1 Manufacturing K1 Manufactured products K1 Product management K1 Expiration dates K1 Law K1 Administrative law K1 Economic regulation K1 Commercial regulation K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Linguistics K1 Language K1 Lexicology K1 Words K1 Jurisprudence K1 Regulatory theory JF Journal of Marketing Research VO 47 IS 3 SP 542 OP 552 LK http://dx.doi.org/https://www.jstor.org/stable/25674450 DO https://www.jstor.org/stable/25674450 SF ELIB - SuUB Bremen
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