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1
From Point of Purchase to Path to Purchase: How Preshopping..:
Bell, David R.
;
Corsten, Daniel
;
Knox, George
Journal of Marketing. 75 (2011) 1 - p. 31-45 , 2011
Link:
https://www.jstor.org/stable/25764293
RT Journal T1
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
UL https://suche.suub.uni-bremen.de/peid=jstor-25764293&Exemplar=1&LAN=DE A1 Bell, David R. A1 Corsten, Daniel A1 Knox, George PB American Marketing Association YR 2011 SN 0022-2429 K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Applied sciences K1 Engineering K1 Transportation K1 Travel K1 Trip purposes K1 Shopping trips K1 Arts K1 Applied arts K1 Architecture K1 Buildings K1 Commercial buildings K1 Retail stores K1 Consumer sovereignty K1 Consumer choice K1 Store choice K1 Food stores K1 Supermarkets K1 Marketing strategies K1 Direct marketing K1 Coupons K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Research variables K1 Control variables K1 Social sciences K1 Population studies K1 Human populations K1 Persons K1 Consumers K1 Customers K1 Business operations K1 Commerce K1 Pricing K1 Prices K1 Market prices JF Journal of Marketing VO 75 IS 1 SP 31 OP 45 LK http://dx.doi.org/https://www.jstor.org/stable/25764293 DO https://www.jstor.org/stable/25764293 SF ELIB - SuUB Bremen
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